About Us
Meet the team
Nikolaus (Niki) Moore
Co-founder & Head of Customer Success
Shane Bissell
Co-founder
Our Stroy
Mar ‘19 - Oct ‘22
When a leg injury from college track & field left him unable to walk for over 3 months, Niki used his extra time to start reselling sneakers as a side hustle. After a slow start, making a few hundred dollars every month for almost a year, things eventually took off and Niki scaled to $50k+ revenue months doing over $2,000,000 in sales across 2.5 years. As the sneaker market cooled down, Niki needed a new side hustle and found Amazon FBA.
Oct ‘22 - July ‘23
Starting Amazon FBA heading into Q4 ‘22, Niki worked with a mentor and was able to make large inventory purchases heading into peak sales volume season, later achieving $80k in sales and over $25k in profit in Dec ‘22. Over the next 10 months, which included Shane joining Niki in his Amazon selling efforts, that $80k would come to look small compared to the $200k months towards the end of 2023. In July 2023, Niki left his banking job to join Shane and work on his Amazon business full time.
Dec ‘23 - June ‘24
Putting the Amazon store on autopilot and continuing to hit $250k revenue months, Niki and Shane co-founded Identify to create necessary tools for Amazon sellers. Launching on June 15, 2024, users now have access to a three platform toolkit made up of a mobile app, web app, and Chrome extension that will only grow in functionality over time!
Our Mission
At Identify, we offer you the tools you need to turn your Amazon business into a vehicle for the three pillars of freedom- time, location, and financial.
Financial Freedom
You can use our cost-effective, powerful sourcing tools to find more profitable products and make yourself more money.
Time Freedom
Your time is valuable, so we’ve designed simple and fast tools to help you find the best product leads whenever you want to work.
Location Freedom
You can access our tools from anywhere using our mobile app, web app, or Chrome extension to build your dream life and live how you want.
We look forward to seeing you build your dream life!